Team 1 – Reflection 4
Danielle Anderson, Mecca Fowler, Latianna Harris, Lauren McKeithan and Lisa Tomanelli
Social Media and Campaign Report Working Draft: https://docs.google.com/document/d/11Nryla4qmUxt55_YDcps5rgkEiD--1GYK2rAXsKGy3c/edit?ts=563bea12
This week our team has been working on creating our social media and campaign report for the International Children’s Heart Foundation. As of now we have a working draft of what we need to complete within the next two weeks in order to have a good final presentation to meet the requirements for the class, as well as satisfy the needs for the organization. We are working on the content that we will be including in our final report, however as of now we just have an outline of what we what to include for each section and a few of the sections completed at this time. We are also simultaneously working on creating our multimedia aspect of this campaign as well as analyzing and deciding which tracking tools we think would be best for the organization to include into our campaign. The specific aspects of the draft that we have completed at this time are the title page, table of contents, introduction and contact information. We have created a title page that fits the requirements for the class that also looks very well put together and professional for the presentation to the organization. We have a working title for our project which is “#HaveALittleHeart” which goes along with the fundraising ideas we have come up with which includes t-shirts that say “Have A Little Heart”. Adding the hashtag to make this the project title allows the organization to have sort of a tagline for their fundraising efforts that can be synonymous with their organization, which will make it easier to track the subject on social media as well. We have a table of contents finished aside from the actual page numbers which won’t be updated until we have finished the report since adding and editing the content will affect the page numbers as of now. Our introduction to the campaign is complete with information on what we feel are the needs of the organization and how we will address them in our campaign. Then finally, we have a completed contact information page with the proper information listed for each of our group members. As far as from here we will continue to be working on our campaign efforts that we haven’t completed at this point - such as the multimedia project and research on tracking tools - and working on adding and organizing the information that we will be including in our final presentation to the International Children’s Heart Foundation. As far as social media fundraising is concerned, we hope to mirror the success of the ALS challenge this summer; with that campaign, people would contribute to the cause because the challenge made them research what ALS was. With our challenge, we would have the contestant do a number of exercises for a certain amount of money and then challenge their friends or whomever. Hopefully with this idea, we can raise a lot of money for the foundation. To track social media use, there are several different methods available, and many are free to use. Google Analytics is a great free tool for tracking user engagement. Among other services, it provides data to see where users are visiting your website from. If you can track how many users are visiting the ICHF website and making donations after viewing social media, you can easily monitor the effectiveness of social media strategies. Google Analytics also provides a clear overview of user engagement. When you sign up, there are free “lessons” you can take to improve analytic skills. This is a great resource for people who are new to using these tools.