The last couple of weeks of our semester we have broken down tasks to successfully complete our campaign. We are all feeding off of each other's ideas and coming up with beneficial tools to help Physicians for Peace succeed. For the Team Social Media Campaign, Chelsea and Skylar will continue to collect and sort instagram posts of this sections. They will also add images and do further editing. For Tracking, Evaluation, and Measurement, Tiera will add graphics specific to the organization based on data collected from their social media accounts. She will narrow down appropriate benchmarks for the organization by searching through research on current nonprofit groups’ social media behavior. She will also research different ways to measure the ROI as well as new methods for tracking. This is a crucial part in our campaign because it will give us a reference of where we are and how far we need to go to reach our goal.
Tiera and Rebekah will also continue researching additional tools and new technology to add to the Future Directions section. We will all refine the visual aspect of our manual by adding graphics, editing fonts and charts, and adding pictures to make our document professional. These photos will provide the reader with a visual to reference back to. It will make it less text heavy and give the reader something to catch their eye and take back to their teams.
Omnia will continue researching successful fundraising techniques that will better fit our target audience. This will help Physicians for Peace by setting up a successful campaign. In order to reach our target we must fully understand what attracts their audience. We will continue monitoring their progress to help us accomplish our goal. Through the next two week it is crucial for us to research what campaigns have worked for them in the past and how they could improve. Omnia will look into other nonprofit campaign fundraising strategies that have worked. Learning more about what has worked for other organizations will help provide us with a general direction of where to move towards.
We will all continue promoting Physicians for Peace on social media. This will help increase awareness and attract a larger audience. Each member of the team has been successful in utilizing their social media platform. We will make sure that all our posts intrigue conversation and lead into a heavy dialogue. Our instagram needs to incorporate more enticing images that result in comments and shares.