Our project team has decided to come up with a fundraiser for Physicians for Peace that will be incentive-based. We have found with other organizations, such as Charity: water and Do Something, that incentives draw more attention and interest from the public, especially when the target audience includes the younger generation. Physicians for Peace has the slogan “Teach one. Heal many.” We would like to incorporate this into the incentive for donating because it is a very important aspect of the organization in its efforts to better healthcare systems around the world by teaching people about healthcare, resulting in benefits for many. For every person who donates, they will receive a custom silicone bracelet that will have “Teach One. Heal Many.” engraved on it. The bracelets will be the same teal/turquoise color that Physicians for Peace uses all over their website and in their title.
In terms of how we are going to carry out the fundraiser, we have come up with a “donation tree” idea in which the organization, Physicians for Peace, will be the head of the tree and whenever someone donates to their cause, they become a branch of the tree. The donors’ social media platforms can be synced to the donation which will cause an automatic post once you’ve donated saying something along the lines of “John Smith has donated $15 to Physicians for Peace to aid healthcare services in developing countries. Will you be next?” and will be followed with a link to the website page you donate from. By posting to the profiles of the donors, all of their followers will see the post and become aware of the organization and their efforts, resulting in an increase in donations overall.
Also, we would like to incorporate different sectors through which you could donate to Physicians for Peace in this fundraiser depending on what category you best fit in, for example: students, corporate workers, groups such as clubs or Greek life, etc. There would be different links on the website that corresponded to these different groups and would give them each different means of donating. Students would have the option to spread the word through their social media with hashtags. Fraternities or sororities would have directions on how to sponsor different fundraising events where they give participants information about the cause and directions on how to donate. These different options depending on where you best fit in would make it easier for more people to become involved with the organization and help out to the best of their ability, even if they are unable to donate much money depending on their personal situations.
For the multimedia section of our campaign, we have come up with an idea to do a series of posts on Instagram that focus on a different country Physicians for Peace works in every week. The posts would include different facts about the country, including tourist attractions and other popular monuments that would give the followers a feel for where they are and include what they are doing there. Once a week, a post focusing on a specific individual Physicians for Peace helped in that country would be made that gave a summary of the person’s background and how the organization changed their life for the better. By incorporating personal stories, the followers would develop emotional attachments to the organization and gain a bigger appreciation for what they do.
Each member of our group will trade off on posting the Instagram photos each week so that the rest of the group can research about the country they will be covering for their week. We will implement this multimedia portion on Monday, November 30th.