Katherine Hutchins, Anthony Sledge, Kaitlin Edinger, Timothy Thomas, Cassie Blanchard
Group 13 Reflection 2
No matter what age group, people are turning to the Internet for answers. They use WebMD like a primary care doctor and search through forums to discover the side effects of any meds they are on. Physicians for Peace needs to get into these conversations and make themselves reputable as a source of answers to the public so when these questions are searched they are the ones who show at the top of the Google results.
Our main objective is to give their audience some content that they can use and share. Some people think they need a viral video or a cute kitten to get a lot of views and shares, but they forget about the practical content on the internet as well. Content marketing is becoming one of the most successful ways to drive traffic to businesses. If Physicians for Peace would spend some time generating content that people could share and present to their friends and followers it would not only increase their exposure, but also shed some light on some of the practices they have use over in other countries when they don’t have the resources available that they would in a hospital. The different content they could produce could range from things like:
Top 5 Ways To Prevent Mosquito Bites On Your Next Camping Trip
5 Signs That You’re About To Get Sick And How to Stop It
“Name That Rash”- An Overview Of Common Rashes
Things In Your House To Fight Off Your Sore Throat
These topics can be implemented into a variety of mediums and are useful to the reader. Immediately after the content would be call to action stating, if you found this useful head on over and donate.
Another quick and easy way to draw people in and inform them about the organization would be to take advantage of Vine. Vine definitely is not an app used by very many of the older women, but it is used mainly by millennials. Since the app only allows 6 sec videos, this would be perfect to use to give health tips. There could be a new Vine each day dealing with a health related tip, such as “Each square inch of your phone contains roughly 25,000 germs. Make sure to clean it off weekly.” The Vine could show a video of a phone and someone properly disinfecting it. After that there could be a link to the main Physicians for Peace site where it would give more information on the Vine people just watched. These tips wouldn’t necessarily relate directly to Physicians for Peace, but it would draw people in, who could then find out more about what the organization does to make others healthy as well.
We also decided creating a contest for interested volunteers and participants was a great way to gain involvement. Most people love to compete and this is a great way to encourage people to help, spread the word to others, and donate. The contest would involve small teams that would work together to promote and raise money for the organization. The way they would do this is to create different video content on the personal journeys of different physicians. Once the videos are posted, to get the community involved, they can vote for their favorite video via twitter and other social media. Hash tagging a team’s name could count as a vote. The prize for the winning video will be a trip somewhere the organization is doing charity work. This way the prize is beneficial to the participant and the organization, and someone who may not have the money to travel to volunteer could be sponsored.Once there is a chosen winner for the contest the organization could also follow and video their journey. This is a great way to show other’s that volunteering and participating in the contest is a chance of a lifetime!
Once the winner is chosen they will document their reward, which is an opportunity to work with Physicians for Peace on scene. This portion brings the campaign full circle because those who were interested in the contest will be inclined to see how the winner prepares for and works through their journey.
This story will be told through several different social media platforms but primarily through Physicians for Peace’s YouTube and through the winner's Physicians for Peace blog.
This type of hands on content will give audiences a better view of what the organization does to help health crises around the world. It will also be through the eyes of a former audience member, so it will be easier for supporters of Physicians for Peace to connect.
By using these strategies, we have come up with a plan for Physicians for Peace that will not only increase its exposure, but also make them a stronger brand. Apps such as Vine can be very effective in making people aware of health issues that are critical to everyone. Even a video as short as 6 seconds can be very helpful in informing individuals and getting them involved. Pinterest is also an effective avenue for Physicians for Peace, as it can attract people who might be interested in volunteering. By using these strategies, we have found a useful way to provide content to those in need.