Team Two Draft Strategy Report Googledoc link: https://docs.google.com/a/mymail.vcu.edu/document/d/1fJpig33VXWvVnmweR03DM7tBXMs-tOp3owtYsMtWtw8/edit?usp=sharing
Remaining tasks to be completed: All we have remaining to do are future directions from the course instructors and the multimedia production which the team is in the process of collaboratively working towards completing.
This week our group has continued to work strategically and collaboratively on our social media strategy for the International Children’s Heart Foundation (ICHF). Team members have continued to embrace their tasks and elaborate on them in preparation for this week’s draft of our campaign report which is coming together very well. To keep us on track, a GoogleDoc has been created that lists all tasks and who is responsible for completing them. It also provides a central place to see what tasks still need to be completed and the opportunity for everyone to chip in where needed. Our GoogleChat collaboration this week has been replaced with a face-to-face meeting to discuss the #ShareYourScar campaign and we have had impromptu Facebook chats to answer questions and provide feedback. Another face-to-face meeting is planned to actually record the #ShareYourScar campaign video.
The tracking, measurement, and evaluation tool we have decided to propose to ICHF is Hootsuite. During the Google Hangout the client expressed concerns about knowing the optimal times to post and the best types of posts to put out when volunteers are not actively on a mission trip. Hootsuite would be an ideal analytical social media tool to help ICHF with these concerns. Hootsuite provides the ability for ICHF to manage all of their social media platforms from one site, which in turn can help tremendously with keeping their platforms organized. Hootsuite is also capable of gathering data such as clicks, retweets, and likes by creating reports. The information from the reports will provide ICHF with a good representation of what users and visitors to the site like and dislike. Coupled with providing ICHF with trends, the report will assist ICHF with planning future posts and content information. Finally, Hootsuite is capable of providing internal measurements to help track messages sent and it tracks the length of time the organization takes to resolve messages, posts, or questions from users. Each aspect of Hootsuite would be able to help ICHF create community discussions and awareness by building up their social media platforms communications. All of these analytical tools are available from Hootsuite for free with the opportunity for a paid version whenever ICHF needs to or decides they are ready to upgrade.
As we continue with our daily Tweets and twice weekly Instagram postings, members have been campaigning for our nonprofit organization, International Children’s Heart Foundation. This is evidenced by Likes and Retweets by ICHF. Looking ahead to Week 14, some discussion, but no actual decisions have been made about the multimedia portion of our presentation.
Week 2 contributors: