One of the most important aspects for a nonprofit organization are the fundraising strategies they utilize. This week our group has come together to brainstorm and create a plan for ICHF to most effectively fundraise on social media and created a multi-media campaign.
Our multimedia will be primarily advertising motivating our followers to #shareyourheart (their hearts). ICHF can post captivating hearts from their employees every day, (which would even compliment the employee profiles), with a little blurb about what their heart means to them and what its aspects symbolize. On snapchat ICHF can make hand-hearts (holding your hands together in the shape of a heart) go meme-status by posting snaps of people making hand hearts and the text #shareyourheart bannered across to their MyStory. A compilation of these snaps would make a great Facebook video, especially with an attached “follow us on snapchat @babyheartcares to see more and join the movement”. On Facebook we can post longer articles explaining what the campaign is targeted towards and how the money raised will be used. Facebook is also a good platform to have a photo album full of cool follower-submitted #shareyourheart hearts.
Using a creative, unique hashtag can be a great way to fundraise for a nonprofit. Using the #shareyouheart we can spread awareness of the organization across social media platforms. The more people this information reaches, the more people will potentially donate to the organization. Justin created a few graphics that show how this can be used in a real situation. Attaching this hashtag to Facebook posts, Instagram photos, and Tweets is a good starting place and can potentially create a lot of noise for the organization. The goal would be to create something similar to the ALS ice bucket challenge or Movember. Something that can catch on and give people a reason to get involved in the cause.