Link to Google Doc: https://docs.google.com/document/d/1nZ91yxrpee0bZd8uSzGUEHbXz_OHzzuCnySqSNqEsC4/edit
Group 9 has been working on the draft of the campaign for Physician’s for Peace. While we have made sufficient progress, we still have a lot to accomplish. The title page has all of the necessary content. The table of content is completed.
The initial Introduction is brief and quickly jumps into the breakdown of various social media platforms. The introduction needs to be expanded and incorporate more basic information, such as the demands of the client and how the campaign will meet these demands successfully. Similarly, each platform needs to be introduced and explained in terms of benefits and uses. This way, when the strategy for each platform is outlined, the purpose will be easily understood. It could also be more cohesive and organized.
The Social Media Strategy has a lot of content. There are currently breakdowns of each platform, but some content is redundant and could be removed or replaced. Like the introduction, the list of platforms being used needs to be explained before jumping straight into them. As of right now, it can be confusing to read and connect. There are some sentence level issues.
The Fundraising Strategy could be reduced in length in order to be more precise. There are some long sentences and repeated information. It could also be reorganized to be more effective.
The Tracking, Evaluation, and Measurement section is also full of content. It needs to be restructured to read in the most effective and precise way.
The Team Social Media Campaign is a weaker section right now because we still need to identify some of our strongest engagements so far on social media. We are still engaging on social media everyday, so we have yet to pick out the most significant moments. After we identify and screen shot those moments, we will explain why we used certain hash-tags and how they connect to our strategy.
The Multimedia Production section has ideas outlined, but we have not fully executed them. The videos discussed need to be created and we need to continue engaging on social media.
The Future Directions and Thoughts section is another weaker section because we want to evaluate the entire completed campaign and locate the holes and flaws. After those are identified it will be simple to address what could be improved and how to make those changes.
The Contacts section fully is completed. For this draft, group 9 has focused on generating content. The content is full of excellent ideas and concepts, but needs to be edited, organized, and professionally formatted. Collaboration has been strong, and in result there are a lot of voices in the draft. It needs to be edited into a cohesive and unified voice. Sentence level editing is also an issue.
In order to ensure that everything will be completed on time, we have assigned tasks on our group Facebook page, where we are in almost constant communication. The tracking, evaluation, and measurement section will be completed by Mandy. Conner will complete the Team Social Media Campaign section. Victoria will complete the Multimedia Production section. Alex will complete the Future Directions and Thoughts section. The Final Report will be edited and posted by Jada.
All members of group 9 will continue to contribute to each section. We have designated a section to each member in order to ensure total completion and avoid one person being overwhelmed.
Mandy, Conner, Victoria, Alex, and Jada