This week our group continued to finetune our social media strategy campaign for International Children’s Heart Foundation (ICHF). In the previous reflection we defined each team member’s tasks and this week continued to collectively provide feedback, suggestions, and expanded our jobs as needed. This week we also added our fundraising strategy and discussed creating a project video.
We outlined and expanded the #ShowYourScar idea and how to connect it to our fundraising campaign for ICHF, and ultimately decided to incentivize donations and social media engagement for ICHF. Together we created a rewards program for donations. Donations of $1 receive a thank you letter sent to their email and $5 donations receive a newsletter about a current medical mission trip. For donations of $10 the International Children’s Heart Foundation will post the contributor’s #ShareYourScar on their Facebook page, which would provide opportunities for people start conversations and encourage other followers to become involved with ICHF’s social media. Donations of $25 will receive a T-shirt, which is also an advertising tool that can be used to spread awareness about and for ICHF. Donations of $50 will have their name, or the name of another person they’d like to honor, added to ICHF monthly newsletter. And finally donations of $100 would receive all of the above. In addition to spreading awareness about ICHF, the reasoning behind each incentive is to also create conversations and increase engagement that moves beyond just ‘liking’ the ICHF page.
The overall goal is to make people who interact with ICHF to want to be connected and feel connected to ICHF and the work they do, even if they are not able to physically go across the ocean with other ICHF volunteers. To assist with facilitating this, we would like to use the artwork of the children children recovering from surgery to create “thank you” notes that can be digitally sent to those who make donations. The “thank you” notes are actually flip books/photo-video stories that can be created by an application called Flipagram (discovered by Danielle). The artwork can additionally be shared throughout other ICHF social media platforms. The artwork can be anything from cute little drawings to pictures of the kids. Ideally, we would provide directions for ICHF and encourage them to start collecting the artwork as soon as their next mission trip. Likewise, if they already have drawings from previous trips it can also be added to the collection.
As for our multimedia project we are in the process of deciding between producing a video or creating a slideshow presentation. Prior to this week our tasks had already been divided up. Throughout this week we have added details for each person to expand on and continue to collaborate where/as needed to complete unfinished tasks. Danielle is working on #ShowYourScar plan, as well as continuing to research the Flipagram application. Tynesha has gathered information on Hootsuite and is continuing to layout the strategy to make it easy for ICHF to grasp. Harrietta is continuing to finetune the redesign for ICHF Facebook page, create a T-shirt design, and is starting to work on the draft of our final report. Kathleen is working on designing infographic examples, and different ways to advertise them when ICHF is not on a medical mission. Alex is continuing to find facts for the infographics and reviewing the ICHF Facebook page to provide the Facebook analysis.